The Value of Promoted Anything on Twitter! (M2)

Having promoted tweets, accounts and trends costs money. The range is from 5 cents to $10, 000. I was taken back by the $10,000. Don’t know what those are? Lets explore!

What is a promoted tweet?

A promoted tweet is when a company pays to have a special 140 characters appear in a non- followers timeline to help create conversation or some sort of engagement. They also appear in the search bar and are found by a key #Hashtag.

Cost: 20 cents – $5

How does it work? Cost per Engagement (CPE) = every time someone clicks, retweets  or reply’s.


 What is a promoted account?

Fist off an account is a business, organization, school or an individual. Most individuals do not pay for a promoted account unless they are trying to start a business or develop their professional career. When you pay for a promoted account it goes under the “who follows who” list when someone likes an account of a similar interest.

Cost:  50 cents – $5

How does it work? CPE = Every time someone clicks follow


What is a promoted trend?

A trend is something that a large majority of people are tweeting about and #Hashtagging. The top trends appear on the left hand side of the twitter page. Some trends happen organically like ThrowBackThursday (#TBT) and others are paid for.

Cost: $1,000 – $10,000+

How does it work? You pay for that trend. You own it! It shows up in the trending section and hope for the best.


So is paying for a tweet, account and trend effective in public relations? I think it is when done right. When promoted items are tied into a campaign it will be more effective.  When your favorite show is on TV and you go to follow them on twitter and next thing you know you can follow the whole cast because it suggests who you should follow (promoted accounts) them. And you do because you love the characters and want to know everything about them and the show! Would you normally search for them on Twitter? Personally no but if it’s in my face I will follow!

When there is any sort of event trends are extremely important. You want your trend (hashtag) to be on the top list because the more people talking about it the more awareness for your brand or cause. Being on the trending list is cool. It also helps people know what hashtag to use when tweeting about a topic and it also makes your paid trend on people radar. If they didn’t see it up there they wouldn’t know to tweet about.

Anything promoted on Twitter will only be effective if it is tied into a campaign, event or crisis. It helps create awareness and has the audience engaged. If you promote a tweet, account or a trend standing alone it will not be effective, engagement will low and so will your ROI.

See how TV & promoted tweets are proving to be effective! Click Me! & 5 Twitter Strategies on Mashable!

Check out Twitters View.

P.s sorry for the pixulated photos. Everything I googled looked like this.

Tagged , , , , ,

4 thoughts on “The Value of Promoted Anything on Twitter! (M2)

  1. melissa2014 says:

    I really enjoyed your article. You explained all three ad platforms in the simplest terms and with the aid of pictures, I as a reader could really understand your content. Let’s be honest, we as humans are visual beings – so this was a great touch. You also really zoned in on the costing of all three, which is great. I didn’t find a lot of specific information on pricing so it was great to have easy access to it through your post. Also, that you gave an example of how trends can work was incredibly useful. I think if users were more aware of how they can be utilized, they might appreciate more how they work and engage. Trends are not just a vehicle for public relations practitioners to use for their campaigns, they are also for the benefit of users, in learning about their favourite shows and actors, as given in your example but also for numerous other uses. I liked how you also told the reader whether you personally would engage with trends. I think this helps the reader think about their stance on whether they themselves would use them. Thanks for really breaking it down, this was a well-crafted and insightful article.

  2. Cindy Tate says:

    Hi Vincent – nice article – I liked how you mentioned the need to connect back with each Twitter promotion back into the campaign/crisis/event, etc. It’s not enough just to put the message out there – there needs to be follow up via any new followers or comments made to continue the discussion and encourage engagement – hopefully then you’ll be able to see if the cost was worth it.

  3. Like this . . . “When promoted items are tied into a campaign it will be more effective. “

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Traditional Peruvian Cuisine

The Pot Family

Our Family Story - Aurora Ontario

Communications in the Social Media World

This blog was created for a course with Ryerson University. Hopefully this is the start of great things to come!

Digital Communications

My learning adventure into the world of social media

Beyond PR

Engage Opportunity Everywhere

Pondering PR

Exploring how we choose to be heard in a noisy online world.

Social Media and Public Relations

One girl's attempt to break out of her Facebook rut and figure out the web's true potential


Discovering the benefits of social media

Social Media Business Solutions

Dedicated to bringing social media marketing to small businesses

Alyssa's Social Media Blog

A discussion blog for Ryerson's Social Media: CDPR 108 course


for the love of living

Media for the Modern Age

Navigating the social web


A site by Adam, of course.

A Studious Student's Study

Alexander Condie's Blog for CDPR 108


Gillian Cousin's Social Media in PR Blog

The PR Society

The official blog for the RMIT Public Relations Society

PR Central

Get the latest buzz on public relations in New Zealand and across the globe.


a blog for PR newbies written by an even newer newbie.

Corbett PR Blog

Public Relations, Marketing and Business Growth Blog

NSPRA: Social School Public Relations

National School Public Relations Association experts explore the use of social media to meet school communications goals

Conversations in Public Relations

Video interviews with DC-area communicators

Insight and Opinions on Social Media and Public Relations Research and Measurement

The Future of PR

The Blog of Centennial College's Public Relations Programs

Bennis Public Relations Inc

The World As Told By a Twenty-Something Entrepreneur

Public Relations Rogue

Random insights about the wild world of public relations

hutch PR

The basics of communication

Greenbanana PR + more

Heather Yaxley | Connecting ideas, thoughts and comment because if you're green, you're growing

The PRepguide

Prepping for a Career in Public Relations

The PR Life

Living life through my three PR's

Social Media for Learning

Helping you get started using social media for learning, teaching and research

Jet Fuel PR

Latest Fuelings


The communication hub for the social media minded

IKONIK Social Media Agency

Every brand has a story, every story has an audience. We tell your story, to the right audience, in the right way.

Women In PR

Empowering Women in PR....


ConnectingWith™ positive individuals for fun and profit.

%d bloggers like this: