Having promoted tweets, accounts and trends costs money. The range is from 5 cents to $10, 000. I was taken back by the $10,000. Don’t know what those are? Lets explore!
What is a promoted tweet?
A promoted tweet is when a company pays to have a special 140 characters appear in a non- followers timeline to help create conversation or some sort of engagement. They also appear in the search bar and are found by a key #Hashtag.
Cost: 20 cents – $5
How does it work? Cost per Engagement (CPE) = every time someone clicks, retweets or reply’s.
What is a promoted account?
Fist off an account is a business, organization, school or an individual. Most individuals do not pay for a promoted account unless they are trying to start a business or develop their professional career. When you pay for a promoted account it goes under the “who follows who” list when someone likes an account of a similar interest.
Cost: 50 cents – $5
How does it work? CPE = Every time someone clicks follow
What is a promoted trend?
A trend is something that a large majority of people are tweeting about and #Hashtagging. The top trends appear on the left hand side of the twitter page. Some trends happen organically like ThrowBackThursday (#TBT) and others are paid for.
Cost: $1,000 – $10,000+
How does it work? You pay for that trend. You own it! It shows up in the trending section and hope for the best.
So is paying for a tweet, account and trend effective in public relations? I think it is when done right. When promoted items are tied into a campaign it will be more effective. When your favorite show is on TV and you go to follow them on twitter and next thing you know you can follow the whole cast because it suggests who you should follow (promoted accounts) them. And you do because you love the characters and want to know everything about them and the show! Would you normally search for them on Twitter? Personally no but if it’s in my face I will follow!
When there is any sort of event trends are extremely important. You want your trend (hashtag) to be on the top list because the more people talking about it the more awareness for your brand or cause. Being on the trending list is cool. It also helps people know what hashtag to use when tweeting about a topic and it also makes your paid trend on people radar. If they didn’t see it up there they wouldn’t know to tweet about.
Anything promoted on Twitter will only be effective if it is tied into a campaign, event or crisis. It helps create awareness and has the audience engaged. If you promote a tweet, account or a trend standing alone it will not be effective, engagement will low and so will your ROI.
Check out Twitters View.
P.s sorry for the pixulated photos. Everything I googled looked like this.