What are the chances, when our next assignment is all about content on the web. Looking forward to the next assignment now!
Originally posted on Beyond PR:
Digital and social media are changing more than how and when we view news – they’re changing the very nature of the news we consume as well, suggests an informal poll of media professionals we fielded via LinkedIn and Twitter.
Most notably, fully half of respondents indicated that trending topics may get more news play than the actual story warrants, as media organizations vie for valuable online audience share. You see evidence of this phenomenon everywhere you look – Pharrell’s hat’s Twitter presence is making headlines in venerable outlets, as are the leaked Super Bowl commercials. Think about that for a second if you will: major news outlets are covering television commercials.
In addition to subject matter, the digital media environment is forcing outlets to up the ante in terms of content format. Forty-two percent of of respondents indicated that their outlets are using more content formats than ever.
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