If you are taking the Writing for PR course at Ryerson this article was the main topic of our last class.
The majority of respondents indicate they are updating their approach to how they write and structure their news release content. The most popular tactics employed are embedding links that enable readers to either hop straight to a selected web page or encourage social engagement.
Incorporating visuals – the most effective means of driving press release visibility – is also an increasing popular tactic employed by PR teams. As social networks and search engines continue to increase their emphasis on visual content, using visuals will continue to be an important and effective tactic.
Search optimization tactics continue to stymie press release writers, largely because the rapid pace of change employed by the search…
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