Monthly Archives: March 2014

Yes, You Should Measure Social Media


There is always water cooler talk about how to measure Facebook interactions or how many likes you get on Instagram. People want to know if you are tracking these things and a simple, “yes, our likes have been increasing every week” based on memory isn’t enough anymore. Your boss wants to see graphs with pretty colours and fancy percentages that he/she won’t understand. But because it is in a chart it means you are doing your job. Wrong! If you can’t explain the numbers and the charts then help is on the way. There are many free and paid tools available to help you understand the results and to share them with your team.

Please note that when picking the right social media analytics tool you have to decide what you want out of the information and what will it do for you. So basically, set goals and objectives.

Free Measurement Tools   


Hootsuite: Unpaid & paid 

This measurement tool is very easy to use and is free to some extent. Using the free version you get up to three accounts, can schedule posts and search key words. Very useful for a business starting out, simple. This platform provides value because it lets you keep an eye on your brand and lets you engage with users all at the same time. Another cool thing with Hootsuite is that there is no expiration date on your free account and they have a social media training that allows you to better understand social media metrics and a certificate. I have seen Hootsuite as a preference on a few social media job postings, so it is a great platform to get familiar with.  


Google Analytics 

This tool is very easy to use when measuring your website and it has a lot of visuals. Google Analytics is simple. It tell you how many people are visiting your site, how long are they on it, where do they live, it is there first time here or not. You can see and track results on a daily, weekly, and monthly basis. It can even track traffic on your social media site. It is free and shows you what is working and what is not. 



This great tool shows you your impact on the interweb. How many people saw your post, engaged with it which is very important. These are the very important activities to measure and help you understand what is working and what is not. Another great thing about Klout is that is measures your activity on all platforms and can give you one chart that displays how well your social media team (different platforms) are working together. 

What about Instagram? Try Statistics to track your movement on the photo/video sharing site! 

With so many free tools why PAY to have your social media measured? 

Salesforce does it again with ExactTarget Marketing. It monitors all the sites and keywords you want, allows you to make Facebook ads from the site and collects data to make a chart. You can create email campaigns and tracks results, engage with social media, see insights, all for a price of course.  

Facebook Fraud.

Watched this video about Facebook Fraud which includes fake accounts, likes and some behind the scenes on paid advertising.

What does a Community Manager Do?

Last week we had to write an essay about how the community manager serves the online community and still manages to meet the business objectives. I have decided to write a post about what the community manager does in a nutshell. There is something more interesting about blog writing vs. an essay format. I think the word essay scares me. Anyways, let’s begin! 

Community Manager: Representing a company in the online world 

Here are some simple facts that will help you get a better idea of a community manager’s role. 

Principle Functions

  • the organizations voice in the community (unformal)
  • mediating disputes and conversations
  • publishing 
  • creating content!!!
  • the communities voice in the organization 
  • collect feedback

What is an online forum? 

Any social media platform people use to share ideas and discuss them. It is not limited to the classic forum style, Facebook and Twitter count! 

Mediating Disputes (negative comments)

This isn’t a full time task but everyone will have to deal with it at some point in their job.  The best thing for the community manager to do is to have a policy or tactics on how to deal with negative comments before they happen.  The role of the community manager is to act like a host and mediate the conversation without being dragged into it and making it worse. 


Enough said. Know your audience aka the community and determine what type of content is most engaging. It can be a mix of video, photos or memes. Just know what gets people talking and sharing. 

Skills & Roles

  • Share facts 
  • kill a rumor
  • answer questions beyond the 9-5 
  • provide seek peaks 
  • have experience with budgeting and marketing 
  • monitor all online conversation regarding the brand, organization or service 
  • project management 
  • knows the audience* 
  • track results/ findings which gives you ROI and can determine if goals and objectives have been met 





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Communications in the Social Media World

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