Yes, You Should Measure Social Media

Image

There is always water cooler talk about how to measure Facebook interactions or how many likes you get on Instagram. People want to know if you are tracking these things and a simple, “yes, our likes have been increasing every week” based on memory isn’t enough anymore. Your boss wants to see graphs with pretty colours and fancy percentages that he/she won’t understand. But because it is in a chart it means you are doing your job. Wrong! If you can’t explain the numbers and the charts then help is on the way. There are many free and paid tools available to help you understand the results and to share them with your team.

Please note that when picking the right social media analytics tool you have to decide what you want out of the information and what will it do for you. So basically, set goals and objectives.

Free Measurement Tools   

Image

Hootsuite: Unpaid & paid 

This measurement tool is very easy to use and is free to some extent. Using the free version you get up to three accounts, can schedule posts and search key words. Very useful for a business starting out, simple. This platform provides value because it lets you keep an eye on your brand and lets you engage with users all at the same time. Another cool thing with Hootsuite is that there is no expiration date on your free account and they have a social media training that allows you to better understand social media metrics and a certificate. I have seen Hootsuite as a preference on a few social media job postings, so it is a great platform to get familiar with.  

Image

Google Analytics 

This tool is very easy to use when measuring your website and it has a lot of visuals. Google Analytics is simple. It tell you how many people are visiting your site, how long are they on it, where do they live, it is there first time here or not. You can see and track results on a daily, weekly, and monthly basis. It can even track traffic on your social media site. It is free and shows you what is working and what is not. 

Image

Klout 

This great tool shows you your impact on the interweb. How many people saw your post, engaged with it which is very important. These are the very important activities to measure and help you understand what is working and what is not. Another great thing about Klout is that is measures your activity on all platforms and can give you one chart that displays how well your social media team (different platforms) are working together. 

What about Instagram? Try Statistics to track your movement on the photo/video sharing site! 

With so many free tools why PAY to have your social media measured? 

Salesforce does it again with ExactTarget Marketing. It monitors all the sites and keywords you want, allows you to make Facebook ads from the site and collects data to make a chart. You can create email campaigns and tracks results, engage with social media, see insights, all for a price of course.  

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

El Fogon

Authentic Peruvian Cuisine

The Pot Family

Our Family Story - Aurora Ontario

Communications in the Social Media World

This blog was created for a course with Ryerson University. Hopefully this is the start of great things to come!

Digital Communications

My learning adventure into the world of social media

Beyond PR

Engage Opportunity Everywhere

Pondering PR

Exploring how we choose to be heard in a noisy online world.

Social Media and Public Relations

One girl's attempt to break out of her Facebook rut and figure out the web's true potential

AQIYLA & THE B(log)

Discovering the benefits of social media

Social Media Business Solutions

Dedicated to bringing social media marketing to small businesses

Alyssa's Social Media Blog

A discussion blog for Ryerson's Social Media: CDPR 108 course

Viva

for the love of living

Media for the Modern Age

Navigating the social web

surekiss

A site by Adam, of course.

A Studious Student's Study

Alexander Condie's Blog for CDPR 108

GC & PR

Gillian Cousin's Social Media in PR Blog

The PR Society

The official blog for the RMIT Public Relations Society

PR Central

It's all about PR!

[BRAND] NEW

a blog for PR newbies written by an even newer newbie.

Corbett PR Blog

Public Relations, Marketing and Business Growth Blog

NSPRA: Social School Public Relations

National School Public Relations Association experts explore the use of social media to meet school communications goals

Conversations in Public Relations

Video interviews with DC-area communicators

metricsman.wordpress.com/

Insight and Opinions on Social Media and Public Relations Research and Measurement

The Future of PR

The Blog of Centennial College's Public Relations Programs

Bennis Public Relations Inc

The World As Told By a Twenty-Something Entrepreneur

Public Relations Rogue

Random insights about the wild world of public relations

hutch PR

The basics of communication

Greenbanana PR + more

Heather Yaxley | Connecting ideas, thoughts and comment because if you're green, you're growing

The PRepguide

Prepping for a Career in Public Relations

The PR Life

Living life through my three PR's

Social Media for Learning

Helping you get started using social media for learning, teaching and research

Jet Fuel PR

Latest Fuelings

theprlink

The communication hub for the social media minded

IKONIK Social Media Agency

Every brand has a story, every story has an audience. We tell your story, to the right audience, in the right way.

Women In PR

Empowering Women in PR....

connectwithgregl

ConnectingWith™ positive individuals for fun and profit.

%d bloggers like this: