Monthly Archives: April 2014

Social Media Important During a Crisis?

Companies are slowly stating to realize that traditional media is not the only way to respond during a crisis. When an unexpected disaster strikes the company should have a social media strategy ready to be put in place. When a customer has a bad experience they will take their frustrations out online in hopes of being recognized by the company doing them wrong or to warn their friends and family. Either way companies are more likely to be exposed when something goes wrong.

A great example of social media being part of a crisis management plan is Toronto Hydro during the #IceStormTO or #DarkTO. When the city lost power almost a week before Christmas due to an #IceStorm, social media was used to keep everyone connected. Since households did not have power to watch the news, mobile devices were handy to staying up-to- date. I for one followed @TorontoHydro and shared their messages with my family. I noticed that their Twitter Account was being managed all day and all night. They were giving advice on what number to call, fridge tips, warming centers, how there were planning on restoring power and updates on what areas the crews were working on. Even though Toronto losing power was not directly their fault, they still had their crisis hat on and also making light of the situation while being serious. They were using hashtags, connecting with people, sharing photos and using other types of media to provide and share information.

 It was great to know that TorontoHydro was bringing in workers from outside the city, giving everyone press conference updates and tips on what not to eat in your fridge. TorontoHydro would tweet about a phone line to call about service, what to do if you have power so teams know your house has power. All these tweets kept you confident that people are working as hard and fast as they can to restore power. Even when most of the city had their power restored TorontoHydro was still tweeting, it didn’t stop. It was clear they had a strategy in place to keep everyone informed on the progress. 

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Communications in the Social Media World

This blog was created for a course with Ryerson University. Hopefully this is the start of great things to come!

Digital Communications

My learning adventure into the world of social media

Beyond PR

Engage Opportunity Everywhere

Pondering PR

Exploring how we choose to be heard in a noisy online world.

Social Media and Public Relations

One girl's attempt to break out of her Facebook rut and figure out the web's true potential


Discovering the benefits of social media

Social Media Business Solutions

Dedicated to bringing social media marketing to small businesses

Alyssa's Social Media Blog

A discussion blog for Ryerson's Social Media: CDPR 108 course


for the love of living

Media for the Modern Age

Navigating the social web


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A Studious Student's Study

Alexander Condie's Blog for CDPR 108


Gillian Cousin's Social Media in PR Blog

The PR Society

The official blog for the RMIT Public Relations Society

PR Central

Get the latest buzz on public relations in New Zealand and across the globe.


a blog for PR newbies written by an even newer newbie.

Corbett PR Blog

Public Relations, Marketing and Business Growth Blog

NSPRA: Social School Public Relations

National School Public Relations Association experts explore the use of social media to meet school communications goals

Conversations in Public Relations

Video interviews with DC-area communicators

Insight and Opinions on Social Media and Public Relations Research and Measurement

The Future of PR

The Blog of Centennial College's Public Relations Programs

Bennis Public Relations Inc

The World As Told By a Twenty-Something Entrepreneur

Public Relations Rogue

Random insights about the wild world of public relations

hutch PR

The basics of communication

Greenbanana PR + more

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The PRepguide

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The PR Life

Living life through my three PR's

Social Media for Learning

Helping you get started using social media for learning, teaching and research

Jet Fuel PR

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The communication hub for the social media minded

IKONIK Social Media Agency

Every brand has a story, every story has an audience. We tell your story, to the right audience, in the right way.

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Empowering Women in PR....


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